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Identity plays a vital role in the personalization of companies, its products and services. As the cornerstone of brand identity, a distinctive and unique logo sets the stage for the development of a successful brand. The fundamental idea and core concept behind having a "corporate image" is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. We feel that the consistency of this core idea is what makes up the company – driving it, showing what it stands for, what it believes in, and why it exists.